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From Roo to you!

The art of woo.  recruitment and retention marketing for recruiters

8/5/2016

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In today’s tight job market it is more critical than ever to effectively recruit, engage and retain your talent.  Job security does not exist - today’s candidates are looking for career security.  This means employers have to keep employee skills relevant and provide ongoing opportunities for growth. 

We need to “woo” potential employees as well as existing staff.  If you’ve never read the art of woo by Richard Shell and Mario Moussa, it is a good read.
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People are the only differentiator. When you post (a/k/a market) a job (a/k/a product) to a potential new hire, what is your sizzle?  What is worth promoting?  Compare your marketing messages for products to marketing messages for current and potential employees.
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​You may have noticed timely follow up noted several times.  It is a hot market.  Don’t lose a great employee or a potential new hire by dragging your feet.
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